ONBOARDING

First, we talk! You fill me in on your story, your business, your brand. I ask about your business goals and we survey the present moment: What’s working? What’s not? What do you want to do differently? We look for a quick win — something I can do right away to lighten your load.

DEEP DIVE

Then, I become a prospective customer. I find everything I can about your business online. I take my own notes on what’s working, what may not be, what you might consider doing differently. Then we talk again: I share with you what I was able to find, ask questions that arose for me, and make sure I haven’t missed anything.

THE BACK END

Next, I have you walk me through your systems and operating platforms — the “back end” stuff that’s invisible to customers, and essential to you! Again, we ask: What’s working? What’s not? What would you like to do differently going forward?

RESEARCH & MESSAGING

After that, I investigate. I learn all I can about your target customer, your industry and specific niche, and I check out businesses who share your space. I look for marketing experts who specialize in businesses like yours, and start a list of their recommendations and best practices for your specialty. Then we come together again to check in, and check your messaging: What do you most want to say? How do you want to say it?

MARKETING

Finally, we arrive! This is where I’ll be spending most of my time. Marketing is in many ways a cycle of 4 actions: Strategize, Implement, Evaluate, & Adjust. Constantly recalibrating and improving outcomes are my ongoing goals, and I take time to map what structures & systems will make that happen. Where would you like me to focus my time? Which tasks, if any, do you wish to continue doing? How would you like me to keep in touch with you? How can I most effectively move your marketing from dreaded to done?

BOTTOM LINE

This is your business.

You’re the boss.

You call the shots.

I’m here to get as on board & in deep as you want me, create marketing you trust and feel comfortable with, offer services that pay for themselves and then some, and make your life a whole lot easier.

All you have to do? Is click this button.

’m here to audit your existing copy, write new marketing materials or edit/polish existing ones, manage your email list or social media accounts, write (or coach you to write) anything you need for your marketing strategy.

OUTREACH AND MARKETING

I’m here to help you develop and implement a marketing plan that’s sustainable for you, profitable for your business, and respectful of your audience. Their relationship with you is at the heart of all we do. We put systems in place, we talk to your people, and we make sure you are owning your value every step of the way.

WORKING WITH ME

Every small-business owner is unique. So is the relationship I form with each of my clients. The shape & direction my work takes with you, and the way we structure our financial agreement, will be part of our dialogue early on. My goal is always to work together to set up an arrangement that feels right to both of us. Whether I’m working for you 20 hours a week, a few hours a month, in a project-based ebb and flow over time, or on a one-time project, I’m on board and in deep with your brand.

WANT TO CONNECT?

I’d love to talk with you! Our initial conversation is always no-cost, no-stress, and carries no expectation of working together (though if we’re a good fit, I hope we do!).

Small-business owner on a mission to do good?

It’s my mission to help you.

SMALL-BUSINESS SOUNDING BOARD

I’m here to listen, ask questions, offer ideas, help you process. I help you identify manageable goals and set realistic deadlines. I offer you structure and accountability. I help you get organized. I’m a tireless encourager: I believe in your mission. I hold space for your potential. Together we clarify who you are, who you serve, and how you help. We make sure the foundations of your brand are solid, and your message is clear.

CLEAR-EYED COPYWRITING

I’m here to audit your existing copy, write new marketing materials or edit/polish existing ones, manage your email list or social media accounts, write (or coach you to write) anything you need for your marketing strategy.

OUTREACH AND MARKETING

I’m here to help you develop and implement a marketing plan that’s sustainable for you, profitable for your business, and respectful of your audience. Their relationship with you is at the heart of all we do. We put systems in place, we talk to your people, and we make sure you are owning your value every step of the way.

WORKING WITH ME

Every small-business owner is unique. So is the relationship I form with each of my clients. The shape & direction my work takes with you, and the way we structure our financial agreement, will be part of our dialogue early on. My goal is always to work together to set up an arrangement that feels right to both of us. Whether I’m working for you 20 hours a week, a few hours a month, in a project-based ebb and flow over time, or on a one-time project, I’m on board and in deep with your brand.

WANT TO CONNECT?

I’d love to talk with you! Our initial conversation is always no-cost, no-stress, and carries no expectation of working together (though if we’re a good fit, I hope we do!).