DISCOVERY

• Our relationship usually starts with your story. How did you get here? Why do you do what you do? What’s working? What’s not?

• We look for a quick win — something I can do right away to lighten your load.

MARKETING AUDIT

• On my own, I search the web like a prospective customer and explore your business’s online presence. What’s working? What’s not?

SYSTEMS AUDIT

• Together, we walk through your systems and operating platforms — the “back end” that’s invisible to customers, and essential to your success. What’s working? What’s not?

MARKET RESEARCH

• I get to know your target customer, your industry, your specific niche. I study businesses who share your space. What’s working? What’s not?

BRAND AUDIT

• Together we check your messaging, brand positioning, unique approach, your irresistible offer. Who are you? Who and how do you serve? What’s working? What’s not?

MARKETING

• Now that we’re on board & in deep, our attention turns to active marketing. My marketing approach is a cycle of 4 actions:

Strategize (Make a plan)
Implement (Do the things)
Evaluate (What worked? What didn’t?)
Adjust (What to improve next time?)

• Producing stellar marketing copy and working closely with you to facilitate your business’s marketing are my primary jobs. We decide on a convenient schedule, stay in regular communication, and become a well-oiled marketing machine. :)

YOU’RE THE BOSS

At the end of the day, this is your business.

You’re the boss.

I work for you.

I’m here to create marketing you trust, help you make sure your marketing gets done & done well, and make your life a whole lot easier.

It’s an honor to be a part of your story.