My Process


From Invisible to Impactful

 I create space in which you are supported to do the crucial “soft” work of defining and articulating your brand’s distinctive value, and clarifying who and how you serve. As a result, we develop consistent, clear messaging that feels right, flows easily, and speaks directly to the exact people you were born to serve. Let’s go!

 

01 | Discovery

 
 

Free, 30 minutes, phone or Zoom. Who are you? Where are you now? Where do you want to go? How can I help?

02 | Proposal

 

I send ideas & a quote. We agree on a project fee we’re both 100% comfortable with.

03 | Brand Archeology

 

On your own or with me, clarify your vision and unearth your brand. Settle in and take your time—magic happens here.

04 | Copy Time

I get writing! And you get back to the work you love.

05 | Creative Collaboration

I send a first draft of your copy, and we start a dialogue. Sometimes we hang out here a while—all good! Copywriting is inherently collaborative and creative: we go back and forth until we both love it.

06 | Final Proof

 

I proofread and polish one last time.

07 | Victory Lap

 

I send your final copy doc and invoice. High five!